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56: Expand Your Reach & Impact: How to Develop a Brand Voice Guide

business management creative entrepreneurship Jun 06, 2023
Expand Your Reach & Impact: How to Develop a Brand Voice Guide | The Professional Creative with Bonnie Christine

In this episode, I’m sharing how to build a consistent brand voice guide that will set you up for success. Like me, you may fear handing over my brand to someone else while finding yourself inundated with emails—but creating a brand voice guide is a game-changing solution that ensures consistency across all communication channels with clear guidelines for team members. So if you're looking to build your brand and create a unified experience for your clients or customers, then join me on this episode. I'll also be providing you with a free downloadable workbook to create your own voice guide.

download the free brand voice workbook

Use this workbook to create your own brand voice guide to ensure consistency across your team.


Discussed in this episode:

  • The importance of developing a clear voice and communication style for a personal brand.
  • The concept and purpose of a "voice guide" and how to create one.
  • The various components of a voice guide and how it can help set guidelines for consistency in communication across different channels.
  • How defining and maintaining a consistent brand personality can lead to a better unified experience for customers or clients.



Have you ever spent hours scouring through your video or podcast content trying to find that one place that you said that one thing or if you've forgotten or never found it and you had to rerecord everything? I've been there and it's so frustrating—and honestly a huge waste of time. But it hasn't happened to me ever since I started using Searchie. Searchie is the software that I use for all of my videos and all of my podcast content because it not only transcribes it, but it makes it searchable by keyword. To see this is in action, go to bonniechristine.com/resources.


Review of the week: 

Encouraging Confirmations

I found this podcast a couple of weeks ago and am already through listing to episode 10. Bonnie Christine is echoing lessons I’ve already learned from my business coach, and her words encourage and inspire me to keep striving towards my goals. As a watercolor artist, she now has me curious about surface design as well.
—Christine Foster Randall


🫶🫶Quick Disclosure: This post may include affiliate links which means that if you click the link to purchase something on this page, it won't cost you more but I may receive a commission for sharing this with you. Which is great, because I was going to share it with you anyway.

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The Professional Creative Podcast

Long gone are the days of the struggling creative.

For the past 13 years I have been consistently switching hats between artist, entrepreneur, educator and leader - and now I'm ready to share it all with you.

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I'm Bonnie Christine.


Thanks for joining me on this journey. I can't wait to help you to craft a career you love!

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