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88: Crafting an Effective Opt-in Tailored to Your Audience's Learning Styles

marketing Oct 05, 2023
Bonnie Christine on Effective Opt-Ins

In today's episode, we dive into the world of opt-ins and how they can be tailored to your audience's learning styles for maximum impact. Opt-ins are valuable resources that you offer in exchange for your audience's name and email address, and they play a crucial role in building and engaging your online audience. But how do you create an opt-in that truly resonates with your audience? It all starts with understanding their needs and desires. I'll share with you my tried-and-true method of asking my audience directly, and how their responses shape the content I create. Plus, I'll walk you through the key components of an effective opt-in and reveal a special freebie that will guide you in crafting one that connects deeply with your audience. So if you're ready to take your opt-ins to the next level, join me in this episode of The Professional Creative.

Download the free opt-in brainstorm workbook

Discussed in this episode

  • Ask Your Audience: Instead of wondering what your audience wants, take the proactive approach and ask them directly. Conduct surveys, ask for feedback through social media posts, or even run giveaways with tailored questions to understand their needs and struggles. By actively listening to your audience, you can gain valuable insights that will shape your opt-in strategies.
  • Tailor to Learning Styles: Your opt-ins should cater to your audience's learning styles. Consider how your audience prefers to consume information—whether they are visual learners, auditory learners, or kinesthetic learners. By crafting opt-ins that align with their preferred learning style, you can enhance their experience and maximize the effectiveness of your content.
  • Key Components of an Opt-In: A successful opt-in should have four essential components: value, relevance, usability, and engagement. Make sure your opt-in offers tangible value that solves a problem or makes their lives easier. Additionally, ensure that your opt-in aligns with your audience's needs and interests, as well as with your overall business goals and offerings.

Resources Mentioned in this Episode

Opt-In Ideas By Enneagram Type (for fun 🤗):

Enneagram Opt-In Ideas

  • Type 1: The Reformer (Principled, Purposeful, Self-Controlled)
    • Opt-in Idea: "Design Perfection Checklist" - A guide to achieving flawless designs, resonating with their desire for order and perfection.
  • Type 2: The Helper (Generous, Demonstrative, People-Pleasing)
    • Opt-in Idea: "Collaborative Design Workshops" - Live sessions where they can contribute ideas and help shape a design.
  • Type 3: The Achiever (Adaptive, Excelling, Driven)
    • Opt-in Idea: "Design Your Success Pathway" - A roadmap to using designs to achieve business success.
  • Type 4: The Individualist (Expressive, Dramatic, Self-Absorbed)
    • Opt-in Idea: "Unique Design Inspirations" - A curated collection of rare and unique design inspirations.
  • Type 5: The Investigator (Perceptive, Innovative, Secretive)
    • Opt-in Idea: "Deep Dive Design Analysis" - An in-depth exploration of design trends, techniques, and innovations.
  • Type 6: The Loyalist (Engaging, Responsible, Anxious)
    • Opt-in Idea: "Trusted Design Communities" - Exclusive access to a community forum for trusted design discussions and feedback.
  • Type 7: The Enthusiast (Spontaneous, Versatile, Distractible)
    • Opt-in Idea: "Design Adventure Challenges" - Fun, spontaneous design challenges that offer new surprises each month.
  • Type 8: The Challenger (Dominant, Powerful, Confrontational)
    • Opt-in Idea: "Design Mastery Courses" - Advanced courses that challenge and push boundaries in design.
  • Type 9: The Peacemaker (Receptive, Reassuring, Agreeable)
    • Opt-in Idea: "Harmonious Design Collections" - Curated designs that promote peace, calm, and harmony.


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Quick Disclosure: This post may include some affiliate links which means that if you click the link to purchase something on this page, it won't cost you more but I may receive a commission for sharing this with you. Which is great, because I was going to share it with you anyway!

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The Professional Creative Podcast

Long gone are the days of the struggling creative.

For the past 13 years I have been consistently switching hats between artist, entrepreneur, educator and leader - and now I'm ready to share it all with you.

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I'm Bonnie Christine.


Thanks for joining me on this journey. I can't wait to help you to craft a career you love!

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