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41: From Freebies to Fans: Nurturing Your Email List for Long-Term Success

creative entrepreneurship marketing Apr 13, 2023
From Freebies to Fans: Nurturing Your Email List for Long-Term Success | The Professional Creative with Bonnie Christine

In this episode, we discuss how to create a successful nurture sequence for your email list. Listen in for 15 practical tips on how to write effective nurture sequence emails that will engage your audience, provide value, and ultimately help grow your business. Whether you're just starting out or looking to improve your current email marketing strategy, this episode has something for you. Don't miss out on our freebie, 100 ideas for your nurture sequence, which you can download below.

Your email list is one of the most valuable assets in your business,
and it's really important that you take care of it and nurture it.



discussed in this episode:

  • Your nurture sequence is an essential tool for building and maintaining your email list. It's a series of emails that are sent to new subscribers to help them get to know you, your business, and your offerings. 
  • Embrace unsubscribes and use them as an opportunity to refine your audience and focus on the people who are truly interested in what you have to offer.
  • Experiment with different types of content in your nurture sequence. People have different learning styles, so try to include a variety of content types like text, video, surveys, or quizzes. You can use the free download linked above for ideas!
  • Be personal and vulnerable in your emails. Email feels intimate, so don't be afraid to share your struggles, challenges, and triumphs with your audience. 
  • Segment your email list if necessary. If you have different sides to your business, it can be helpful to segment your list so that you can tailor your messaging to different groups of people. 

Links & Resources


Review of the week:


So much valuable information

I’ve been a small biz owner and professional creative for many years tho still relatively new at surface design. I learned about Bonnie through my journey of trying to crack the vector/ Illustrator code and found I am learning much more than that from her. She very generously shares a lot of great info and tips and guides in her podcasts. Even though I’ve been around the block many times I know that I still have plenty more to learn from others. I appreciate and applaud her philosophy around community over competition. Thank you!



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The Professional Creative Podcast

Long gone are the days of the struggling creative.

For the past 13 years I have been consistently switching hats between artist, entrepreneur, educator and leader - and now I'm ready to share it all with you.

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I'm Bonnie Christine.


Thanks for joining me on this journey. I can't wait to help you to craft a career you love!

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