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76: Product Launch Formula Featuring Jeff Walker

marketing Aug 17, 2023
Product Launch Formula Featuring Jeff Walker

Today I am joined by the legendary Jeff Walker to share his journey and valuable insights on perseverance, content creation, and the power of launching a product. Jeff dives into the strategies for success, even for those starting with a smaller email list. He shares behind the scenes of his business journey and multimillion-dollar launches and how he has helped his students achieve over a billion dollars in sales. Jeff's passion for helping others realize their potential and grasp new opportunities is truly inspiring. Listen in to meet Jeff, and don’t forget to sign up for his free Launch Masterclass!

Join the Launch Masterclass

Free Until Aug 27, 2023

Learn 3 SIMPLE STEPS to Launch Your Online Course, Membership Site, or Coaching Program—and WHY AI makes it EASIER & FASTER Than Ever Before

Each lesson is a jam-packed video series alongside live Q&As and trainings.

Discussed in this episode:

  • PLF stands for Product Launch Formula, and it's a way for anyone to launch if they have an online course, a membership site, a coaching program, a mastermind, whatever it is online, if you want to launch it—this is how you launch it.
  • The difference between launching and “hope marketing”—people won’t magically find your offering. It’s your job to share it with them.
  • Marketing is sharing the true value of what you offer. 
  • Starting small is not a disadvantage–it is an easier and more forgiving way to launch. Most people start small. You can start with a small group and invite people in for free and get feedback. 
  • You can successfully launch anything—including something creative.

Meet Jeff Walker

In a world where the minimum criteria to be a pop-up “marketing guru” on social media seems to be shooting a video in front of a fancy car or Airbnb that you rent for the day, Jeff Walker is an online business-building icon. He started his first online business in 1996, and he’s been teaching online marketing since 2003. Jeff is the #1 New York Times bestselling author of the book Launch. His Product Launch Formula® is the longest running continually updated training for online marketing in the world. Jeff’s list of past clients and students reads like a who’s who of the online entrepreneurial world – including Brendon Burchard, Marie Forleo, Jason Fladlien, Jenna Kutcher, Rich Schefren, Dan Kennedy, Stu McLaren, Ryan Levesque, Kris Carr, Michael Hyatt, and James Wedmore.


Review of the week: 


This podcast is more valuable to me than many of the online courses I have paid good money for. I’m ten years into my creative business and things are going really well, but I have some barriers that I needed broken down. With Bonnie sharing such a generous look into her business, her ethos behind why she does what she does, and so many actionable steps, I feel like I am being mentored in how to step into this next season for my business. I am truly grateful and feel so aligned with how she leads her company. Thank you for helping to set a vision for me, Bonnie. I can’t tell you how much this podcast means to me right now.



🫶🫶Quick Disclosure: This post may include affiliate links which means that if you click the link to purchase something on this page, it won't cost you more but I may receive a commission for sharing this with you. Which is great, because I was going to share it with you anyway.

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The Professional Creative Podcast

Long gone are the days of the struggling creative.

For the past 13 years I have been consistently switching hats between artist, entrepreneur, educator and leader - and now I'm ready to share it all with you.

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I'm Bonnie Christine.


Thanks for joining me on this journey. I can't wait to help you to craft a career you love!

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