209: Why We Created Alumni-Only Perks Inside Pattern+
Aug 07, 2025
From the very beginning of Surface Design Immersion, I've been deeply connected to the students who join us, especially our alumni. Over the years, I’ve watched them transform from curious beginners to confident artists, entrepreneurs, product developers, and educators. Their journey is a source of endless inspiration, and staying in relationship with them has shaped how I serve our community today.
In this episode, I walk you through why we built alumni-only features inside Pattern+, our membership program. These additions aren’t meant to exclude. They’re designed to serve more personally, more deeply, and with more intention. As our community grew, we realized that alumni have different needs than brand-new members. They’ve already learned the tools, they speak the language, and they’re ready to build something big. So, we created a space for them to keep going with ongoing coaching, industry insights, and deep peer support.
I share the three main touchpoints for our alumni insiders: relaxed, honest monthly coaching sessions, support from our expert Love Squad, and a dedicated community space. These are all simple by design, because simplicity helps maintain meaning and focus. The trust and clarity this structure builds has been transformational, not just for our alumni, but for new members too, who benefit from a space tailored just for them.
Whether you run a membership, offer coaching, or serve clients in another way, this episode is packed with insights on how to layer your support and build long-term relationships with your audience. You’ll learn how to meet people exactly where they are, without overwhelming them or watering down the experience. I encourage you to pause and ask, “What does this person need next?” The answers may help you build something truly lasting.
The most generous thing you can do is offer the right thing to the right person at the right time.
Key Takeaways
- Layered support creates a more personal and sustainable experience for your audience.
- Alumni often need deeper, more specific support than brand-new members.
- Thoughtful coaching, dedicated support teams, and community spaces can meet people where they are.
- Serving from a place of depth, not volume, builds trust and clarity over time.
- You don’t need to do everything at once. Just ask what your audience needs next.
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Review of the week:
IN AWE AND SO GRATEFUL!
Do not hesitate to turn on this podcast! I have been and continue to be incredibly impressed by Bonnie. She shares everything she knows and is so approachable and genuine. It's not a surprise that her business is thriving. She is thoughtful, engaging, and striving for excellence in all she does! What an incredible mentor for so many, including me. She values everyone and encourages people at every stage. I listen to this podcast most when I am on my stationary bike or taking a long drive. Knowing I 'get' to listen propels me to get on that bike everyday and exercise - and - there is NO dread when I have to take a long drive alone - I have the BEST company - Bonnie! Learning from Bonnie and her team has been beyond a blessing. Thank you, Bonnie, for sharing your talent with the world!
— Ekett
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Quick Disclosure: This post may include some affiliate links which means that if you click the link to purchase something on this page, it won't cost you more but I may receive a commission for sharing this with you. Which is great, because I was going to share it with you anyway!
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