207: From Flourish to Pattern+: What I Learned by Listening
Jul 24, 2025
Something wasn’t quite right, but it wasn’t obvious. A few familiar names stopped showing up. The community felt quieter. Emails trickled in with kind words and lingering overwhelm. Rather than dismissing the shift or powering through, I chose to pause and truly listen.
In this episode, I take you behind the scenes of how that pause sparked one of the biggest transformations we’ve ever made: the shift from Flourish to Pattern+. I walk you through the exact steps we took to uncover what our members truly needed and how we redesigned our entire membership from the ground up as a result.
We talk about the power of feedback, the courage it takes to make change, and the beauty of creating something new that better serves the people it’s intended for. I share the kinds of questions we asked, the themes that emerged (hello, overwhelm), and how we distilled that into a membership rooted in simplicity, clarity, momentum, and connection.
If you’ve ever felt like something in your business isn’t clicking or wondered what to do when people walk away, this episode is for you. Remember that real success doesn’t come from building more; it comes from building better.
Sometimes people are pointing you quietly towards a better version of what you're here to create.
Key Takeaways
- Listening to your audience is one of the most powerful tools for transformation.
- Overwhelm is a top reason members leave.
- Real traction comes from results-driven support, not just more content.
- Memberships thrive when they evolve alongside the people they serve.
- Feedback isn't failure; it's an invitation to create something even better.
Recommended Resources
FOLLOW, RATE, OR REVIEW!
Review of the week:
RESERVING OUR BEST YES'S
Bonnie, I am so inspired by your authenticity to share about how saying no to a conference idea had you in tears. Yet you did so in order to reserve your best yes and to model this for your students! I needed this reminder to get clear, stay focused, and pour energy into what is most important! Thank you for the wisdom that you share on this platform!!
— paige amber bacani
READ THE TRANSCRIPT
Quick Disclosure: This post may include some affiliate links which means that if you click the link to purchase something on this page, it won't cost you more but I may receive a commission for sharing this with you. Which is great, because I was going to share it with you anyway!
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