206: The Power of a Press Kit

A small, thoughtful press kit turned out to be one of the most impactful tools we brought to our latest licensing trade show. In this episode, I’m sharing how this tiny detail—something we nearly overlooked—sparked major conversations, opened unexpected doors, and ultimately stole the show.

We were deep in the chaos of pre-show preparation, ironing, assembling, and punching holes for this little piece of collateral when we began to wonder if it would even be worth it. But it absolutely was. More than any other part of our setup, the press kit is what people remembered, what they held onto, and what they took back to their teams.

Inside this episode, I walk you through the full behind-the-scenes: how we designed it, what made it so effective, and why it was such a powerful tool for building meaningful connection. I also break down exactly what we included, like my personal story, key stats, ways to collaborate, selected work, and clear calls to action, and how you can do the same. Whether you're heading to a trade show, pitching collaborations, or simply want a standout asset to share digitally, a press kit can help you make an unforgettable first impression.

Here’s what makes it so powerful:

• It tells your story clearly and concisely in your voice.
• It includes relevant, warm, approachable stats.
• It highlights ways to collaborate.
• It showcases your best work in a curated, beautiful way.
• It invites people to stay in touch with clear, accessible contact info.

I encourage you to create your own. Start in a simple document, then have fun designing it. Thoughtfulness speaks louder than scale, and simplicity often tells a clearer, more compelling story. Don’t underestimate the small tools; they just might carry the most power.

Sometimes the smallest tools hold the most power.

Key Takeaways

• A thoughtfully designed press kit can spark conversations and open doors at trade shows and in outreach.
• Keep your press kit concise, beautiful, and aligned with your voice and values.
• Include a compelling story, approachable stats, clear collaboration options, and a curated selection of your best work.
• Even a one-page PDF version can be impactful when designed with intention.
• Simple, personal touches often have more impact than grand-scale presentations.

Recommended Resources

• For a robust outline to help you build your own Press Kit: Pattern Plus Membership 

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Review of the week: 

EXACTLY WHAT I NEEDED!

I am on episode 5 and I am so motivated and on fire! Thank you so much for sharing your knowledge and making room for more! Your truly an inspiration

— JenniferSimien

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