201: How To Organize A Weekly Newsletter: The Purpose Behind Our Template
May 22, 2025
Today, I’m sharing how I went from struggling to write regular emails to building a system that helps us send two value-packed newsletters with ease and joy. You’ll learn the purpose behind our two biweekly newsletters—“Secrets of the Studio” for surface pattern designers and “Beneath the Surface” for creative entrepreneurs—and how having a clear structure and cadence changed everything.
I walk through the importance of defining your audience, creating intentional sections, and using a repeatable template to take the guesswork out of writing. With tools like Kit and thoughtful planning, we’ve created newsletters that not only feel good to send, but are fun and inspiring to read too. Whether you’re just getting started or looking to refine your own newsletter rhythm, I hope this inspires you to find a system that works beautifully for you.
Creating a template gave me structure to write, and permission to play.
Key Takeaways
- A well-structured newsletter creates consistency, which builds trust and deepens audience connection.
- Segmenting your email list allows you to speak more directly to your audience’s specific interests.
- Organizing your newsletter into repeatable sections removes guesswork and sparks creativity.
- Tools like Kit make it easy to build branded templates and streamline your workflow.
- Consistent sign-offs and rituals foster familiarity and increase reader engagement over time.
Recommended Resources
- Kit–our preferred email service provider
- Sign up for our newsletters
- Favorite newsletters mentioned:
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Review of the week:
BONNIE IS THE BEST!!
I love hearing what Bonnie has to say, especially in her podcasts! Even though I'm a veteran in the design industry I learn so many new things from her. And she is so encouraging. When I feel discouraged, I listen to one of her podcasts and instantly feel energized and hopeful. She is so easy to listen to. I took her Immersion class last year and got tons out of it. In all the things she takes on, she does it with thoughtfulness, intention, and excellence. Go Bonnie!
— Rising-17
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Quick Disclosure: This post may include some affiliate links which means that if you click the link to purchase something on this page, it won't cost you more but I may receive a commission for sharing this with you. Which is great, because I was going to share it with you anyway!
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