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139: Logic vs. Emotion: Understanding Head Buyers and Heart Buyers

audience marketing strategy May 09, 2024

Did you know that there are two types of customers? If you stop and think about it, you yourself have a specific way you like to make purchases and decisions! The same goes for your customers.

This episode is all about understanding the difference between head buyers and heart buyers. You know, those folks who make purchasing decisions either based on logic and reason (that's our head buyers) or driven purely by emotion and gut feeling (yep, those are our heart buyers).

So, why does this matter? Well, as entrepreneurs, knowing who's who in your audience can make all the difference in how you approach your marketing strategy. From how you craft your product descriptions to the way you design your website, understanding whether you're speaking to the analytical mind of a head buyer or the emotional heartstrings of a heart buyer can help you tailor your message in a way that truly resonates. So, whether you're appealing to the meticulous researcher who reads every review or the spontaneous shopper who loves a good impulse buy, this episode has got you covered with tips on how to connect with both head and heart buyers alike. 

There are two different types of buyers in the world and if you stop and think about it, you will fall into one of two categories as a customer as well.

 Discussed in this episode:

  1. The different types of customers
  2. How each type of buyer likes to be sold to
  3. Ways you can appeal to both categories of buyers

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Quick Disclosure: This post may include some affiliate links which means that if you click the link to purchase something on this page, it won't cost you more but I may receive a commission for sharing this with you. Which is great, because I was going to share it with you anyway!

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