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130: How to Build a Thriving Membership Site featuring Stu McLaren

Apr 09, 2024

Welcome to a special episode where we delve into the world of memberships and subscription sites for business owners, with a particular focus on creatives like you. Today, I'm thrilled to introduce someone who has had a profound impact on my business journey—Stu McLaren.

Back in 2019, I stumbled upon Stu's course, "The Membership Experience," expecting just another learning opportunity. Little did I know, it would completely revolutionize my approach to business. Stu's unparalleled education, leadership, and unwavering integrity left me in awe, making it the most meaningful course I've ever taken. In fact, I've revisited it multiple times and even joined Stu's mastermind, where he became one of my most cherished mentors.

Stu is a true master when it comes to memberships and recurring revenue. His passion, integrity, and dedication to serving the creative community are truly inspiring. Today, we're diving deep into why the membership model is a game-changer for businesses, especially for creative professionals like us.

Throughout our conversation, Stu shares invaluable insights into the perks of memberships, including stability, accountability, and a sense of community for both entrepreneurs and their customers. We explore the various ways creatives can incorporate recurring revenue streams into their business models, from exclusive tutorials and design resource libraries to personalized feedback sessions and vibrant online communities.

You can have that steady base which creates the freedom for you to be able to pour your creative energy into the projects and things that you love without the pressure of them having to produce any income.

Click to Learn More About Stu’s Free Workshop

Stu's free workshop is your golden ticket to gain clarity on your membership offering and maybe even launch your very own membership during the workshop!

 Discussed in this episode:

  1. Memberships provide consistency, accountability, and a sense of community for creative entrepreneurs and their clients.
  2. Creative entrepreneurs use the membership model in various ways, such as offering exclusive tutorials or courses, providing access to a library of design resources, giving personalized feedback and critique sessions, hosting live Q&A sessions, and building a supportive online community where members can network, share ideas, and collaborate on projects.
  3. Even big companies are hopping on the subscription train, showcasing the growing trend and significance of memberships in today's business landscape.

Resources & Links:

Meet Stu McLaren

Stu McLaren has worked with tens of thousands of authors, speakers, coaches, consultants, and business owners since 2008 to launch, grow, and scale 6, 7, and 8-figure membership businesses. As the former co-founder of the world's leading membership platform for WordPress, WishList Member, and creator of the TRIBE Experience, Stu has a unique behind-the-scenes perspective of what works in membership and subscription markets, having worked in virtually every market imaginable, from personal development to business development and more.


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Quick Disclosure: This post may include some affiliate links which means that if you click the link to purchase something on this page, it won't cost you more but I may receive a commission for sharing this with you. Which is great, because I was going to share it with you anyway!

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The Professional Creative Podcast

Long gone are the days of the struggling creative.

For the past 13 years I have been consistently switching hats between artist, entrepreneur, educator and leader - and now I'm ready to share it all with you.

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I'm Bonnie Christine.


Thanks for joining me on this journey. I can't wait to help you to craft a career you love!

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